Selling 2.0

Reach your full sales potential

Sell with the voice of your client's customers
Sell with the voice of your client's customers
Personal Sales Surveys
that accelerate selling

Personal Sales Surveys,custom surveys done to help sell an individual client, are common thanks to new online services that deploy surveys at a faction of the time and cost.

The most powerful use of a Personal Sales Survey, is to measure the voice of your customer's customer. While many sales voices get drowned in the din of competition, when your customer hears your same story from THEIR OWN customers it's as if it were screamed in their ear with a bullhorn. They hear it loud and clear, believe it, and act quickly on it.

Accelerate sales? Think about it. When you get your customer's customers to advocate for you, you replace months of relationship building or proving unique value with a two day epiphany (the time it takes to do a survey) that ends with your client saying, "My customers say we should do this, when can we get started?" If your organization is not using Personal Sales Surveys to measure you clients "voice of customer" you are missing one of the greatest sales accelerators of Sales 2.0. 
Personal Sales Survey
Articles about Surveys That Sell:

Selling with Survey Drama HERE

Starting a Personal Sales Survey Program. HERE

Selling with "Voice of Customer" Surveys. HERE

Surveys that sell: Do more black men go to prison than college? HERE

"Your Winning Numbers" How publishers sell with ad performance studies Here

"Selling with Readership Studies" How publishers use readerships studies to sell advertising Here

Josh Gordon does research:

Gordon caught the research bug while working for Harvey Research between 1991 to 1993. While there he led the initiative to add consumer products and clients to Harvey which had previously been a B to B only research company.  He converted CMP publishing from using Starch to Harvey and brought in many new clients including The Economist.  

On his own Gordon has done research studies for the following:


Manufactures:
Sony Electronics, Oracle, NeuStar, MCI, Axcera, Comarc, Telecast Fiber, Ai, Gould Shawmut, Nikon, Maxell, Dielectric  Communications, Miller Fund Head, MYAT, Ikegami, For-A Corp, The WireMold Company, ITS


Hi-Tech:
Drastic Technologies,Digital Graphix,Avid Technologies


Social Media:
The Customer Collective,The Energy Collective, Social Media Today


Digital media:
Digital Signage Update 


Magazines: 
Selling Power, Presentations, Technologies for Worship, Expo, Broadcast Engineering, millimeter Magazine, Point of Purchase, CEE News


Pharmaceutical:
DePuy Spine – a division of Johnson&Johnson


Associations:
American Business Media, National Association of Publishers’ Representatives

Once you have the data, present it dynamically 

There are ways to make any content dynamic. Recently, Josh gave two webinars for BPA International, the leading provider of independent audits for websites and magazines. BPA's challenge was to get media salespeople to use audit data, considered dull by many,  more frequently on sales calls. Josh ran two hour long webinars challenging content publishers to share their BPA data more dynamically. The first 10 minutes of the first webinar was posted on YouTube, and seen by over 3,700 people. View it by clicking Here. Or watch the entire webinars (registration required) by clicking HERE.


Josh Gordon's Presentations That Change Minds
Josh Gordon's Presentations That Change Minds
The award winning book 

"Presentations That Change Minds" gives you the blueprint for how to change minds by dynamically presenting content.

Articles on the SellingPower website (free registration required):
Presenting a New Idea, Sept 2008
Show Me the Money, March 2008
Prepare to Build Trust, November 2007
Move Your Meeting into Action, August 2007
How To Tell a Persuasive Story, May 2006
Initial Presentations Lead to Bulls-Eye Solutions, February 2006

Book review on Sales Gravy, September 2008: Here
Book review Realtor magazine Here 
"Presentations That Change Minds" wins Gold Medal at Sales Book Awards as best presentation book of 2008 Here
Need a great speaker?
Josh Gordon's presentations are dynamic, interactive, and content-rich. He gets sales people involved.  
BIO
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Josh is a member of the NSA